Product Design: Jon Brence, Aaron Rasmussen, Elijah Szasz

Blood Energy Potion was a consumable energy supplement first created and produced in 2009 to mimic the consistency and texture of real blood (with a hint of fruit punch flavor). The product design was inspired by medical blood bags and distributed in retailers internationally – including Hot Topic, ThinkGeek and Fry’s Electronics.

Brence and Rasmussen also designed a narrative website to coincide with the launch of the product called “LivingWithBloodlust.com” which mimicked prescription drug websites complete with testimonials and a phone line to assist those struggling with vampiric cravings.