Product Design: Jon Brence, Aaron Rasmussen, Elijah Szasz

Zombie Blood was a consumable energy supplement follow-up product to Blood Energy Potion first created and produced in 2010. Similar to its sister product, the medical blood bag contained a thick drinkable solution with a lemon-lime flavor and distributed in retailers internationally – including Hot Topic, ThinkGeek and Fry’s Electronics.

Brence and Rasmussen designed a second narrative website to coincide with the launch which focused on Zombie tropes and also included a series of “radio plays” that documented zombie apocalypse moments.