Product Design: Jon Brence, Aaron Rasmussen, Elijah Szasz

Nuclear Energy Powder, a “fuel rod” product was created in 2010 and distributed in retailers internationally – including Hot Topic, ThinkGeek and Fry’s Electronics. The product was encapsulated caffeine and sugar in several different sweet and sour flavors.

Brence designed an image-mapped landing page reminiscent of 50s/60s art to promote the product line.